In order to initiate transition processes at the user level, it is necessary in a first step to find and analyse explanatory approaches for traffic behaviour on an individual basis. There exists already a large number of action models from different scientific disciplines and with different emphases. While, for example, in economic behavioral models individual attitudes and preferences play no role and an individual is considered to be interchangeable with them, socio-psychological explanatory models concentrate precisely on this influence of attitudes, perceptions, norms and values1Seebauer, Sebastian (2011): Individuelles Mobilitätsverhalten in Großstädten. Erklärungsmodell und Veränderungsmöglichkeiten für die Nutzung öffentlicher Verkehrsmittel. Dissertation zur Erlangung des Doktorgrades an der naturwissenschaftlichen Fakultät der Karl-Franzens-Universität Graz. ​​on the behavior of individuals.

In a second step, it is necessary to accompany behavioral changes at the user level through intervention strategies. There are different forms of intervention strategies for influencing behavior such as behavioral offers, action incentives, knowledge transfer, etc., which may also diverge depending on the user groups and their characteristics, attitudes and behavioral patterns.

Our Tasks

  • Capture target-group oriented push & pull factors to accelerate a turnaround in the mobility behaviour of individual users
  • Analasyse of possible design principles and instruments for the participatory inclusion of individual users in planning and decision-making processes
  • Conceptualization of a transition model as a basis for target group-specific transition processes